Context
- KVK East Kameng provided French bean seeds along with other vegetable crops to farmers in January 2020.
- Farmers usually sell their produce at road side market in retail or in wholesale.
- The crop was grown successfully with attractive quality produce.
- But due to lockdown the market chain has been broken and farmers are at the point of huge loss.
- Approximately 20 to 40 quintals of vegetable produce about to rotten a there was no market for sell.
Intervention
- KVK came to know about the marketing problem faces by farmers for their produce.
- KVK apprised the marketing problem of vegetable produce to the District Administration.
- District Administration immediately alerted the marketing authorities and arranged vehicles to lift the produce.
- KVK also alerted the concerned farmers to bring the produce at one community point maintaining social distancing and using masks for selling at Rs 30/kg.
- Farmers sold around 20q of vegetable produce and earned around Rs. 60000/- by the group of farmers.
Tags:
Agriculture Marketing